In November 2013, James & Cindy Brown started an Etsy business called High Plains Knot Work selling their handmade home decor, and it turned out to be amazingly successful!
So who are James & Cindy? They’re like little Shelby, Montana’s own Chip and Joanna. And they’re also my high school friend Katie’s parents. (Fun fact: my husband asked me to be his girlfriend in James and Cindy’s upstairs living room!) So we’ve known James & Cindy for a long time. It’s been so cool to watch their business grow, and I actually have a bunch of their nifty hand made home decor items scattered throughout my own house.
So in 2014, after they decided to really commit to seeing their Etsy business succeed, they started talking about logos. I honestly spent about 30 seconds thinking about a design before I knew exactly what their logo would look like. As soon as I showed them my initial idea they LOVED it. It was how they had pictured it too. I love when that happens.
Next came the website, and business card design. This was honestly one of the most fun brand’s I’ve ever done simply because I just had so much to be inspired by in their work. It’s so much easier to design a brand when I am the target market. I already knew what would catch the eyes of Etsy lovers and draw them in wanting to know more because I AM a High Plains customer.
Here’s a more in depth description of the final design:
Modern meets rustic. A masculine font: Din Condensed Bold. The circular woven design represents the product that started it all: The monkey fist rope knot.